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BBC R&D’s Antonia Kerle will be speaking as part of the panel, Fighting Disinformation and Disengagement: Staying Relevant in the Digital Age, alongside representatives from Euronews, News UK, Al Jazeera, and PA Media Group.
The panel will explore how broadcasters and platforms can maintain trust and relevance as audiences turn away from traditional news sources and disinformation flourishes online.
As generative AI increasingly intersects with the widespread distribution of disinformation, few public service broadcasters (PSBs) are better placed to address the issue of trust than the BBC. Antonia Kerle, Chief Technical Advisor at BBC R&D,is leading the broadcaster’s exploration of how emerging technologies interact with trust, truth, and the organisation’s public service mission. Her work cuts across strategy, policy, research, and innovation, with a single driving question: how can the BBC adapt, lead, and protect its audiences in a shifting digital environment?
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