Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast

Last week saw the first IBC365 roundtable hosted at NAB. Industry leaders from broadcasters including beIN Media Group, Al Jazeera, Globo, TVN Warner Bros Discovery and Alaraby were joined by representatives from Vertex AI Search (Google Cloud), Host Broadcast Services, QTV, Xansr Media, V-Nova, The Media League and Norigin Media to explore how AI is impacting media personalisation.

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What was once a process of physically storing film reels and manually logging footage has become an intricate dance of digital ingestion, advanced metadata tagging, and cloud-based workflows. With productions now generating thousands of hours of video per show, managing media efficiently is no longer optional; it’s a necessity.

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