Hyper-personalised content delivery is a huge opportunity for media companies to engage and seduce linear and OTT audiences. Now, thanks to advances in AI, the ability to monetise it has never been greater. James McKeown reports.
We are living in an era of personalisation. Whether a user’s needs are entertainment, information, communication, or purchasing-based, today’s technology is enabling businesses to cater to needles in haystacks, never mind targeted audience segments, in delivering tailored services...
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