Navigating ethics and AI in broadcast production

Is GenAI even capable of producing a long-form masterpiece and at what point does something become an AI original that deserves copyright protection? IBC365 delves deeper into the key ethical debates surrounding GenAI and media production.

Artificial intelligence has become an influential force in the creative industries, raising complex questions about ethics and copyright protection. The US Copyright Office (USCO) recently decided that generative AI outputs cannot receive copyright protection, and following a long strike, the SAG-AFTRA actors’ union’s agreement with producers included language covering the use of AI to create digital replicas and synthetic performers.

Both of these milestones have generated significant controversy and may have raised more questions than they have answered. However, they have moved the conversation out of the tech realm into the world of law and ethics...

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