Google’s generative filmmaking tool Veo 3 sparks Hollywood exploration but creative ownership remains in flux.
Barely a year after initial release Google DeepMind’s AI text-to-video technology Veo has reached version 3, and by all accounts, it’s a game changer in auto-generating cinematic content, so much so that studios Sony Pictures, Warner Brothers, Disney, Paramount and Universal are clubbing together to make a short AI film to learn what the tech can do...
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Innovation Awards: Exploring Content Distribution's final three
Amid a sea of competitive entries, Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, breaks down the shortlisted Content Distribution entries to demonstrate exactly what got them over the line.
Network Control: Turning 5G into a production tool
Speed, flexibility, and reliability – that’s the dream for many a live production. However, when public network coverage is patchy, what’s a broadcaster to do? The 2026 Accelerator Project, Network Control, deploys standardised network APIs to tackle this problem head-on.
Film University Babelsberg to preview immersive Auschwitz project at IBC2026
Film University Babelsberg Konrad Wolf will present an immersive digital reconstruction of a little-known site associated with Auschwitz at IBC2026, as part of EIT Culture & Creativity's first major presence at the show.
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Innovation Awards: Investigating 2026’s Content Creation finalists
What does it take to win a technological innovation award in content creation? Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, assesses the top three projects in the running – revealing the key characteristics of each of the most competitive submissions.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
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