Northell Finance and Marketing Director Alex Beardsall explores how the advantages of AI in the compliance arena far outweigh its application to creative endeavours when it comes to scaling content production with confidence.
There’s certainly a buzz around AI in media, but it’s mostly on synthetic anchors, deepfake actors, or AI-written scripts. So, while the world obsesses over what AI can generate, smart money is already moving toward what AI can govern. Because the fact is, media organisations don’t just need more content. They need safer campaigns, sharper monetisation, and smarter operations. That is where AI is quietly rewriting the rules.
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The production question AI demos rarely answer: where does the tool fail?
When people discuss generative artificial intelligence in filmmaking, the question is usually whether it will replace creative teams. On a real production, that question is too broad to be useful. The practical question is simpler: where does the tool fail, and what must the production protect when it does?
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Getting streaming right is hard; keeping viewers is even harder
As the streaming industry increasingly fixates on capturing viewer attention, Mick McCluskey, Vice President of Product Management at Enghouse Networks, flags an oft-overlooked priority: a business infrastructure that encourages long-term loyalty.
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Personalisation is not just technology; it’s trust
As streamers race to learn more and more about their users, Tom Dvorak, Co-Founder of XroadMedia, suggests a different tack to personalise content feeds and promote subscriber loyalty.
The immersive supervisor: A new role for a new Hollywood
As production crews struggle to adapt to evolving immersive tech workflows, Matt Celia, Chief Creative Director and Co-Founder of Light Sail VR, consults his decade of experience to offer a profoundly human answer to this technological problem.
Co-producing across borders: “Authenticity has become part of the appeal”
Responsible for more than half of Iceland’s scripted TV output in the past five years, production company Glassriver has adapted to a changing media landscape, becoming experts in navigating international co-productions. CEO Andri Ómarsson explains how these international partnerships are now helping local stories travel further than ever.
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