All Audience articles

  • 2. TikTok

    US House passes bill that could ban or force sale of TikTok


    The US House of Representatives has passed a bill that could lead to social media platform TikTok being banned in the United States.

  • expand and engage audiences

    Panel: New ways to expand and engage audiences


    IBC2022: Why is there a need to better engage audiences, especially sports fans? Sports broadcasters and leagues are facing two challenges: cord-cutting is reducing the number of potential viewers while younger generations, Millenials and Gen Z, watch less sports and are less engaged. Younger viewers typically pay more attention to ...