All Video articles
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Video
Connective tech - Tutorial, Ep 3: Understanding IPMX
IBC365 Tutorial: Ed Calverley, Technical Director and Trainer at Q3 Media Training walks us through the ins and outs of IPMX – a new IP-based video transport protocol designed to enhance video over IP.
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Connective tech – Tutorial, Ep 2: How Wi-Fi 7 enables improvements for connectivity
IBC365 Tutorial: Ian Wheelock, CTO Europe, Vantiva, explores how Wi-Fi 7 is revolutionising connectivity for IP-based TV delivery in the home.
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Connective tech - Tutorial, Ep 1: Top considerations for moving live video and audio
IBC365 Tutorial: Russell Trafford-Jones, Chair at the IET Media Technical Network, and Communications Manager at Techex, reveals the best practices and potential pitfalls when transporting live video.
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How can you effectively tackle outcome measurement?
IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.
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Unlocking the transformative power of Server-Guided Ad Insertion
IBC365 Tutorial highlight: YoSpace’s Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it’s becoming a priority over traditional methods like Client-Side (CSAI) and Server-Side Ad Insertion (SSAI).
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Maximising ad-tech opportunities: top tips for media and entertainment publishers
IBC365 Tutorial highlight: From leveraging AI to innovating with privacy and ensuring addressability for all, Google’s Jatin Dev shares essential ad-tech insights for media and entertainment publishers looking to stay ahead.
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Ad-tech - Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner
IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
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Ad-tech - Tutorial, Ep 2: DAI - what it is and how it works
IBC365 Tutorial: Join Paul Davies, Head of Marketing at Yospace, for an insightful tutorial on the key strategies behind successful Dynamic Ad Insertion (DAI), including introductions to server-side ad insertion (SSAI) and server-guided ad insertion (SGAI).
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Fireside Chat: Using Generative AI to Accelerate Metadata Generation with COACTIVE
A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
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Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
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Video
Ad-Tech - Tutorial, Ep 1: Navigating the Future of Video with AdTech
IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
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Ateliere: more content and better user experience using AI in the content supply chain
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
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The Realities of Scaling GenAI for Indexing Large Media Libraries
What does it take to truly run Multimodal and GenAI at scale to index massive amounts of video, and what hurdles will you face along the way? Moments Lab co-founder and CTO Frederic Petitpont shares his team’s journey developing its award-winning, MXT-1.5 AI indexing technology that makes audiovisual content searchable ...
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Video
Unleashing the Power of Generative AI in Media & Entertainment with NVIDIA
Discover how NVIDIA’s generative AI technologies are transforming the media and entertainment industry by enhancing audience engagement and optimizing operational efficiencies. This session will delve into NVIDIA’s comprehensive AI platform, including tools like NIMs. Learn about practical use cases for these technologies such as conversational avatars, real-time translation, and enriched ...
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Driving Sustainability, Agility, & Borderless Growth for Formula E
In the ’Driving Sustainability, Agility, & Borderless Growth for Formula E’ session at IBC2024, Richard Baker, Media Technology Director at Formula E, guides the audience through through the challenges faced by Formula E that, working with Tata Communications, they were able to resolve.
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Changing the Game: Predictive Generative AI
This exclusive IBC Accelerator session showcases an innovative R&D proof-of-concept that demonstrates how AI can influence predictive video workflows in sports production, potentially enhance an athlete’s performance and connect with a fan’s engagement through interactive personalisation. Hear how their POC created and tested LLMs and tailored datasets to predict the ...
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AI Audience Validation Assistant
Discover how AI tools are being used to revolutionize the media landscape by addressing bias, eliminating hallucinations, and ensuring that content is inclusive and representative of diverse audiences. The session explores the development of ‘AAVA’, the ‘AI Audience Validation Assistant,’ which experiments with AI personas and tests how a synthetic ...
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Changing the Game: Trailblazing Live Graphic Production with ST 2110 IP
In this panel session, technology experts in sports production – Carlo Lisa at Deltatre and Mirko Mastropietro of Italy’s Lega Serie A – share insights from a successful recent deployment of a pioneering, end-to-end ST 2110 IP ecosystem for live graphic production. From the decision behind implementing a standards-based solution ...
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Video
Harnessing AI for Live Video
In the demanding world of live broadcasting, where large operators and broadcasters manage complex, high-stakes events, the ability to deliver flawless, real-time content is critical. Join us at IBC for an in-depth exploration of how MediaKind is harnessing AI to revolutionize live video workflows.
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Streaming Ecosystem Trends & Activations with Google Ad Manager
As viewers continue to stream to be entertained and informed, the technologies used to deliver and monetise streaming content continue to evolve. Come learn how Google Ad Manager is partnering with the streaming supply chain to bring interoperability, and innovation for media companies.