Video software provider Synamedia and MENA-based entertainment network OSN Group announced the launch of a connected TV (CTV) advertising proposition underpinned by Synamedia Iris that aims to set a new standard for targeted advertising across linear broadcast channels.
Gracenote, the content data business unit of Nielsen, announced the launch of Gracenote On Sports, a new service developed to transform how viewers discover and engage with sports content across platforms.
Al-based content discovery specialist ThinkAnalytics, said Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising to enrich its new connected TV (CTV) advertising offering, Titan Audience Segments.
Ligue De Football Professionnel (LFP) Media, the commercial arm of the French football league, has chosen Bitmovin Player to support its direct-to-consumer (DTC) mobile apps.
Artist One Entertainment Group and Tata Communications have unveiled what they describe as the first globally connected arena, Arena One, which will be launched via the AMC Theatre chain.
In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
Operative has announced an expansion of its AOS advertising management offering with several media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies.
Catalonian broadcaster TV3 has integrated TVU RPS One’s 5G field units for synchronised multi-camera remote production. The broadcaster has also strengthened its partnership with TVU Networks by adding TVU G-Link, an ultra-low latency IP-based distribution system, to its workflow.
Accedo has announced a number of updates to its SaaS platform, Accedo One, including advanced personalisation and analytics.
Frequency, which supports a number of streaming television channels, announced the European expansion of its managed channel services (MCS) division. Launched in the US to support rights holders and brands creating premium FAST channels, Frequency is now extending MCS and its channel offerings to English-speaking Europe, with plans to enter language-specific territories in 2025.
