The cloud continues to revolutionise the media and broadcast industry, offering unprecedented opportunities in areas such as scalable storage, content management and distribution, digital workflows, and real-time collaboration.
But for as many problems as the cloud solves for M&E companies, it also creates new challenges that need to be overcome.
For example, cloud platforms can provide geographically distributed data centers that enable media companies to deliver content more efficiently to global audiences. But this, in turn, requires a high performance edge caching and content delivery solution that can handle peaks in demand, reducing latency and improving the streaming experience.
One of the strengths of a cloud storage solution is that it can offer a secure, scalable, and cost-effective option for storing vast amounts of media content. Media assets stored in the cloud can then be organised, tagged, and retrieved easily from anywhere and at any time, empowering broadcasters to efficiently manage their libraries and enable faster content discovery.
With the addition of AI in the cloud, broadcasters and media organisations can enhance content recommendation, automate metadata tagging, as well as enable real-time video analysis and personalised advertising, enhancing user engagement and monetisation.
But…
You are not signed in
Only registered users can read the rest of this article.
SXSW London: Engagement, futurism and AI collide in East London
The inaugural South by Southwest London 2025 saw Shoreditch taken over by the US-founded creative festival brand, serving up a blend of business, tech and culture to an international audience, with delegates attending from 56 countries.
Hollywood is over: Time for creators to take charge
Film and TV professionals, studio executives and kit manufacturers are urged to open up to the creator economy or face ruin.
IBC Accelerators: AI Assistance Agents in Live Production
The IBC Accelerator project envisions AI-driven production assistants that seamlessly integrate into control room workflows, enhancing live production with intelligent automation.
The Bends: Hollywood studios unite to fast-track Veo 3 education
Google’s generative filmmaking tool Veo 3 sparks Hollywood exploration but creative ownership remains in flux.
Point of ingest: Reshaping media capture and pre‐edit workflows
While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.
