The cloud continues to revolutionise the media and broadcast industry, offering unprecedented opportunities in areas such as scalable storage, content management and distribution, digital workflows, and real-time collaboration.
But for as many problems as the cloud solves for M&E companies, it also creates new challenges that need to be overcome.
For example, cloud platforms can provide geographically distributed data centers that enable media companies to deliver content more efficiently to global audiences. But this, in turn, requires a high performance edge caching and content delivery solution that can handle peaks in demand, reducing latency and improving the streaming experience.
One of the strengths of a cloud storage solution is that it can offer a secure, scalable, and cost-effective option for storing vast amounts of media content. Media assets stored in the cloud can then be organised, tagged, and retrieved easily from anywhere and at any time, empowering broadcasters to efficiently manage their libraries and enable faster content discovery.
With the addition of AI in the cloud, broadcasters and media organisations can enhance content recommendation, automate metadata tagging, as well as enable real-time video analysis and personalised advertising, enhancing user engagement and monetisation.
But…
You are not signed in
Only registered users can read the rest of this article.
Content Everywhere: The long and the short of it
Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.
Hybrid by design: How immersive tech is transforming remote collaboration
From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
TV: The Bigger Picture – “Measurement is valuation”
DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.
Creative Cities Convention: “See your background as an asset”
The Creative Cities Convention in Liverpool, UK, featured a range of highlights, including the first public speech from Channel 4’s new CEO, strategies to strengthen working-class voices, and the latest updates on a burgeoning regional production base.
