Broadcast technology services provider NativeWaves has appointed telecoms veteran Eva Wimmers as its new CEO.
Wimmers has over 24 years of experience as an executive in the technology and telecoms industries, most recently as president of Huawei/HONOR Europe and vice president of HONOR Global. Prior to joining Huawei in 2016, she held senior positions at companies including T-Mobile and Deutsche Telekom.
A founding investor in, and former vice chair of, the NativeWaves advisory board, Wimmers has extensive experience working with technology start-ups, focusing on developing teams and strategies.
Wimmers said: “NativeWaves provides the stepping stone into interactive TV. This unique technology enables user immersion into live formats, opening the market for various value streams. I am excited to lead our team as we drive broad market adoption of this essential technology for broadcasters to reach younger target groups who are used to innovative, fast-paced and interactive social media formats.”