IAMT: State of the Media Tech Report

Glodina Lostanlen, Chief Revenue Officer, Imagine Communications, provides a frank assessment of a rapidly changing media landscape and emphasises the importance of transforming and reskilling an aging workforce.

Adam Marshall, Chief Product Officer, Grass Valley, explains how the company showcased the largest open ecosystem Dynamic Media Facility (DMF) demonstration at IBC2026 with more than 20 vendors, bringing hardware, software-defined applications, existing infrastructure and partner technologies together as one unified media operation.

Reflecting on his experience making his first thriller, BAFTA-nominated Editor Ant Boys explains how horror and comedy are cut in a very similar way. Speaking to IBC's Gillian Kelly at the IBC Podcast Studio, he advises: "You need to know there's a monster in the room".

Laurent Dechaux, CEO, Verimatrix, explores how AI is changing the threat landscape for premium video, why proactive protection matters, and the financial impact of content theft on companies.

In the IBC2026 studio, Anil Jain, MD, Global Strategic Industries, Google Cloud, speaks to Thomas Iljic, Distinguished Product Manager, Google Labs, explores the implications of AI in the context of the industry's generational technology shifts.