Media asset management specialist Vida is launching a new module called Media Factory, described as a drag-and-drop workflow automation engine to enable media supply chain teams to orchestrate their content processes and business systems.
Integrated with the Vida Content OS, the module is designed to automate complex processes and eliminate the friction that slows content down.
According to Symon Roue, Managing Director at Vida, the new product represents “the very beginning of a new way of doing things, because previously you had to get a software developer to code these different pieces of software together, whereas now you can effectively drag and drop them in as blocks and link them up”.
Roue is convinced that the possibilities “are mind-blowing. By harnessing the power of agentic AI, teams can automate business processes from routine tasks to entirely new operational models, removing the friction that slows people and content down.”
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Bridge Technologies unveils AV sync assessment tool
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
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Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.
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Director captures volumetric music video using 75-camera array
Volumetric capture is “a new form of photography” that records reality in a way that makes it ideal for all of today’s deliverables, from interactive headsets to cinema screens, according to Neirin Jones, Director. DP, Prism AI.
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Adobe Premieres Generative Media Tool for Creators
Premiere’s Generative Media Tool launched at IBC with its first two publicly available features, Generate Video and Generate Sound Effects, and with Generate Music and Generate Soundscape in beta.
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Streaming gets smarter on revenue, Evergent demonstrates
AI is moving from experimentation into products “actually being experienced by customers” according to Evergent, with streaming platforms moving beyond one-size-fits-all subscriptions.
