Pixellot has announced details of a strategic partnership that will see it provide its AI-Automated solutions to NTTSportict Co, a new company formed by NTT West and Asahi Broadcasting Group HD in Japan.

The organisation will utilise Pixellot technology to provide video content production and distribution to sports facilities and organisations. It also plans to contribute to the development of sports competitions and amateur sports in metropolitan as well as rural areas. 


Pixellot: To provide AI solutions to new video production operation NTTSportict

The news comes as the Japanese domestic sports market continues to record impressive growth. According to the country’s Ministry of Economy, Trade and Industry, it is expected to reach 15.2 trillion yen ($135 billion) by 2025. In parallel, the sports video distribution market is forecast to reach 86.3 billion yen ($770 million) by then. 

Masatoshi Nakamura, president of NTTSportict, commented: “We are proud to have Pixellot as our partner in bringing automated production to semi-pro and local leagues. After conducting extensive trials in several leagues, we concluded that Pixellot is the leading technology for our long-term plans. We are moving forward to increase local sports coverage to ensure that every team and player can get the exposure that they deserve while providing communities and teams with the ability to engage at a high level, watching live games, replays, and sharing game and player highlights.” 

Alon Werber, CEO of Pixellot, said: “We are happy to have been chosen as the providers of the technology that will be powering the coverage of local leagues in Japan. The ability to broadcast games live will enable local and amateur sports to come out of the current crisis and develop their leagues. Players and clubs will connect on a much higher level with their fan base. The foresight of our partners to put this technology in place will be a major factor in helping society return to normal after this pandemic passes.”