All DAI articles
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Executive InterviewsHow Brazil’s TV 3.0 will help “close the gap” between broadcast and digital streaming
Brazil’s largest broadcaster, Globo, will be introducing the TV 3.0 platform across the country in 2025. This next-generation platform is not simply about remaining competitive with streaming giants - it’s about redefining the viewer experience. John Maxwell Hobbs reports.
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Industry TrendsAI and DAI: Machine learning and the quest for even greater dynamism in advertising
Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
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Industry TrendsHow can streamers maximise DAI and avoid the complexities of GDPR?
Over-the-top services and streaming platforms have significantly changed the way we consume content, offering a wide array of entertainment and media directly over the internet. With this transformation, a major concern has emerged: transparency on the way that user data is used for Dynamic Ad Insertion. John Maxwell Hobbs reports.
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Industry TrendsDAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery
With COP 28, the UN’s climate change conference taking place through middle of December this year, the world’s attention is once again focussed on the question of sustainability, and the broadcast industry is no exception, writes John Maxwell Hobbs.
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