Stuttgart-based UX specialist 3SS is set to bring together players in the automotive industry with content providers at IBC, including hosting a workshop that will explore the future of in-vehicle entertainment.
It will also be showcasing the 3Ready Automotive software for in-vehicle entertainment and demonstrating how it has been pre-integrated with navigation system provider TomTom.
In addition, 3SS is leading the entertainment working group within the COVESA organisation that includes both car OEMs and content providers to bring more content to vehicles.
3SS believes that consumers’ cars are the next rising frontier for content owners and carmakers to engage with customers.
Felix Walter, Head of Automotive at 3SS, said: “Today’s consumers expect to be able to increase the value of time spent in cars.”
“During the workshop 3SS is holding during IBC, both OEMs and content providers will get a chance to openly discuss and tackle the biggest challenges to make the content more accessible within the automotive industry,” Walter added.
Visitors can register for the event, which takes place in Room G107 on 13 September, at the COVESA website.
Stand Number: 4.C02, 4.C04, 4.C06
Company: 3 Screen Solutions
You are not signed in
Only registered users can comment on this article.
.jpg)
Big Blue Marble to unveil AI-assisted piracy detection at IBC2026
At IBC2026, Austrian media technology company Big Blue Marble will present its new AI-assisted capabilities for detecting and investigating content piracy alongside its broadcast-grade streaming and cloud media portfolio.
 supports up to eight LTO library drives (above) (1) (1).jpg)
XenData bridges file and object storage for archiving
XenData will introduce a trio of appliances at IBC2026 for archiving to LTO tape libraries, accessible simultaneously as a file system and as S3 object storage.
.jpg)
Field-to-edit workflow speeds up with FLX Reporter
Grass Valley will showcase FLX Reporter at IBC2026, a new mobile contribution app that connects field contributors directly to its Framelight X web editor, speeding up live production workflows.
Aquilon brings modular 4K/8K screens to IBC
French tech firm Analog Way will showcase Aquilon, its new range of modular, scalable 4K and 8K multi-screen presentation systems and videowall processors, at IBC2026 next month.
Aqua Broadcast’s Cobalt CP series hits the airwaves
Aqua Broadcast will unveil its Cobalt CP series of high-power FM transmitters at IBC2026, featuring the fully modular, hot-pluggable CP-8000 and CP-10000 broadcast transmitter models.
