We discuss several real-world examples for how media companies have leveraged these technologies to become more agile, optimise their cost structure, create new revenue streams, and respond to changing audience and advertiser expectations.
IBC Digital 2021: Microsoft Showcase Session - How cloud, data, AI, and gaming technology transform the media value chain
In this 2021 IBC Digital session, we looked at how media companies are using the cloud, data, artificial intelligence, and gaming technology to streamline production and distribution processes, to create new direct-to-consumer channels, to drive personalised experiences, smarter content investments, and more impactful advertising opportunities.
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