Live production technology specialist Appear said it is supporting the live delivery of thousands of camera feeds reaching billions of fans globally during this year’s summer of sports.

Thomas Bostrøm Jørgensen, CEO at Appear, said: “From football and tennis to motorsport and international multi-sport events, it’s remarkable to consider the scale of the audience sports broadcasters will reach this summer. Live sports are a powerful driver of global media viewership, and sports fans are among the most loyal of all customers. Having a technology infrastructure that meets growing demands for more immersive and better-quality sports experiences is critical. Our customers choose us because we support their need for increased content monetization and a higher production value in a highly efficient and sustainable way.”


Thomas Bostrøm Jørgensen, Appear

Appear’s X Platform is used by broadcasters and service providers to facilitate live contribution with remote production and distribution workflows globally. It is integrated with industry standards such as HEVC/AVC, ST-2110, JPEG-XS, NMOS, and high-capacity SRT, combined with processing functionalities, network address translation (NAT), and firewall features.