For the first time at an IBC show, visitors can meet 14 innovative companies presenting their products and technologies, all made in Germany at the German Pavilion of the Federal Ministry for Economic Affairs and Climate Protection in Hall 3.

Exhibitors include Alugha, which translates videos and audios with the help of AI; Amily, offering software solutions for digital advertising; media software outfit 4=1; adtech provider Amy and [E³] Engstler Elektronik Entwicklung, a manufacturer of programmable RGB-backlit LCD switches.

D1 German pavilion Smile behind desk

Vorsprung durch technik in action in Hall 3

Also in the pavilion is Inteca, which develops and manufactures LED studio lighting; MakeProAudio which offers a modular multi-protocol control system; Studio Hamburg MCI, a provider of IT-based broadcast and pro-AV systems and distributor New Media AV.

Plura Europe which makes high-performance broadcast and media solutions, and Schnittpunkt, an expert in teleprompters, lighting and camera equipment, are also exhibiting.

Look out too for snaatch, a digital asset management system, The Chainless, which has a platform that simplifies the use of AI, as well as a novel solution for film metadata from Transfer Media Production Services.

Stand Number: 3.B45, 3.A44

Company: German Pavilion