Media services provider Red Bee Media and Samba TV, a provider of TV technology for audience data and omniscreen measurement, announced additional integrations and an extension of their multi-year partnership.
The partnership is aimed at bolstering Samba TV’s data comprehensiveness by integrating Red Bee’s metadata into its suite of end-user software products, including interactive TV, research and analytics.
Samba TV will use Red Bee’s rich metadata to supplement its analysis of viewership behaviour and leverage Red Bee’s linear schedules as an input to validate its media measurement and advertising effectiveness. Red Bee’s data will also serve as a supplement to Samba TV’s existing datasets.
Jason Marchese, head of sales for market area Americas at Red Bee Media, said: “This extension of our current partnership exemplifies our commitment to advancing the television industry along with Samba TV’s innovative software products. Together, we are poised to redefine interactivity and engagement, setting new standards for the evolving media landscape. This speaks volumes about our shared dedication to pushing boundaries and delivering exceptional solutions that resonate with audiences worldwide.”