All Audience Engagement articles
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VideoNAB 2024: How Important are the likes of NAB and IBC
IBC365 caught up with a panel of industry voices on the importance of getting the global community together, ‘everyone in one place’ at shows like NAB and IBC.
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Daily NewsThinkAnalytics partners with Sky México
Al-based TV content discovery specialist ThinkAnalytics said pay-TV provider Sky México has deployed ThinkAnalytics as its personalisation and viewer engagement platform.
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Daily NewsRed Bee Media and Samba TV extend partnership
Media services provider Red Bee Media and Samba TV, a provider of TV technology for audience data and omniscreen measurement, announced additional integrations and an extension of their multi-year partnership.
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VideoPanel Discussion: Churn management and user retention in a mixed monetisation market
As mixed monetisation models – combinations of SVOD, AVOD & FAST – becoming the norm, service providers need to find ways to measure ARPU across different monetization models. At a time when high inflation is eating into consumers’ disposable incomes, this session will explore the tools and techniques available to ...
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VideoSports Streaming at Scale
IBC2023: TelevisaUnivision launched its new streaming platform, ViX, to provide global Spanish-speaking audiences with high quality live news, entertainment, and sports content. Through an innovative and unique partnership with media technology solutions provider LTN, TelevisaUnivision’s sports division, TUDN, delivers language-tailored, culturally relevant live sports streaming coverage of 4,500 live events ...
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VideoAI Will Transform the Streaming Industry: Are you ready?
Mark Brincat, Group CTO at Intive, explores three key areas: current applications of AI and machine learning across industries, potential risks, and best practices for approaching nascent AI technologies without betting the farm. AI is revolutionizing the video-streaming industry in many ways. Content tagging, categorization, personalized programming, and dynamic ad ...
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VideoImproving fan engagement and enhancing monetisation using principles of next generation Emotional Quotient Framework
IBC2023: In this session you will learn about key principles of building successful platforms in order to drive engagement and enhance monetisation opportunities. This will help assess a platform’s ‘emotional quotient’ using well established and proven framework based on Robosoft’s experience gained through working with global OTT players.
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VideoIBC2023: Eddie Hamilton, Editor ACE, demonstrates movie magic
Film Editor Eddie Hamilton revealed some of the secrets and challenges of the movie cutting process in a fast-paced conversation in the IBC2023 Forum.
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Daily NewsNew tech no longer NewTek
NewTek is no more. It is now being subsumed under the Vizrt brand, as Vizrt aims to offer a single product portfolio to customers.
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Industry TrendsEsports: Challenging the Status Quo
The world of Esports is not only a dynamic and exciting one, but has begun to attract considerable interest thanks to a more professionalised approach to content and broadcast deals. Mark Mayne reports on gaming’s rising star.
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Industry TrendsPersonalisation: The Key to Increasing Sporting Engagement
There’s more to avoiding churn and satisfying viewers than simply creating good content. As linear TV increasingly takes on the character of a legacy format, the medium through which video is consumed becomes almost as crucial a component as the content itself, writes Andrew Williams.
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Industry TrendsFIFA World Cup Qatar 2022’s Record Live Streams Set Out Future of Fan Engagement
With more digitally native audiences craving new experiences and formats for sports, FIFA World Cup Qatar 2022 has become a case study of how apps and streaming services can bring the type of mobility, flexibility, and engagement traditional TV could not, writes Adrian Pennington.
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Industry TrendsAudience engagement: What broadcasters can learn from YouTube and Twitch
Online content distribution platforms like YouTube have caused massive shift in thinking, one that led some to prematurely predict the end of more traditional forms of broadcasting, writes Andrew Williams.
