Media services provider Red Bee Media partnered with QuantumCast, a cloud-based orchestration of QuantumCast-Audio backend services, to expand its audio streaming capability offering for customers.
This updated service offering from Red Bee Media is designed to allow broadcasters to benefit from greater device reach, improved ad insertion capability and increased scalability for both TV and radio.
The integration of QuantumCast with Red Bee Pulse, its scalable OTT service, adds the following features: IceCast audio streaming to connected speakers, channel aggregation applications and websites, dynamic ad insertion and replacement enabling targeted advertisement, advanced analytics, cloud-based audio playout, and synchronised metadata streams.
Steve Russell, chief product officer, Red Bee Media, said: “Working with QuantumCast enables us to add proven, high quality audio streaming technology to our services. As a result, our broadcast customers can now easily work across TV and radio broadcasts simultaneously. We selected QuantumCast because of its scalable cloud-based architecture, rich set of features and customer references; we’re delighted to partner with them.”