Signiant has acquired Levels Beyond, the Colorado-based provider of media workflow software suite Reach Engine. 

Signiant said Levels Beyond’s talent and technology will be used to extend the functionality of Signiant’s SaaS platform, adding new capabilities for simplifying and modernising media workflows. 


Signiant: Media Shuttle

Earlier this year, Signiant acquired Lesspain Software, a German provider of embedded media processing software and the desktop application Kyno.

Commenting on the company’s second acquisition of 2021, Signiant chief executive Margaret Craig spoke about the unique value proposition of a unified multi-tenant SaaS platform that serves the entire media industry.

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She said: “By virtue of our underlying acceleration technology and broad-based role in the global flow of media, Signiant can provide customers with a foundation that addresses multiple supply chain challenges efficiently and at scale.

”Our SaaS platform has critical mass, it serves as the core of the B-to-B media ecosystem, and it is the ideal anchor point for adjacent media-centric functionality.”

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Key members of the Levels Beyond team will continue to be based in Denver, where Signiant will operate a development center.

Art Raymond, founder of Levels Beyond, said the two firms shared some key customers.

He added: ”Signiant’s cloud-native SaaS experience is unparalleled, and the Levels Beyond team brings complementary skills that include deep media workflow experience and extensive knowledge of third-party integrations. The combination will be unstoppable.”

Lesspain Software was acquired to facilitate organising, finding, and interacting with media assets, and the Levels Beyond acquisition will now extend Signiant’s offerings to include a range of configurable workflow building blocks, Signiant said.

Signiant chief solutions officer Mike Flathers added: “The media industry looks to Signiant for innovation and creative problem-solving, and workflow orchestration is ripe for disruption.

”By leveraging know-how from Levels Beyond and the power of the Signiant SaaS platform, we can give customers what they’re asking for — which is a much lighter-weight, simpler, more productized approach to workflow implementation.

”The industry demands best-of-breed optionality and a high level of configurability, but complex one-off deployments simply cannot deliver the necessary flexibility and economies of scale. It will be great to have the Levels Beyond team at the table to help turn our vision into reality.”