Telstra Broadcast Services unveiled the next generation of its Internet Delivery Network (IDN), which is designed to maximise content value and revenue opportunities.

Andreas Eriksson, head of Telstra Broadcast Services, said: “No longer only a last-mile option for remote areas, the internet has emerged as a reliable, high-quality and cost-effective option for end-to-end broadcast carriage. Now we have a three-tiered ability to flexibly support customers with customised hybrid workflows for any type of transmission, contribution and distribution. Customers can mix and match fibre, satellite, internet and cloud delivery methods depending on their changing production and budget requirements.”

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Andreas Eriksson, Telstra Broadcast Services

Telstra IDN is a software-defined, cloud-based platform enabling the transport of high-quality video content and live broadcast streams to any registered endpoint across shared networks like the public internet.

Telstra noted that by avoiding the expense of delivering content using dedicated connectivity between event sites and traditional broadcast facilities, producers can instead allocate budgets toward experimenting with new content experiences at lower risk of financial losses.

Media and sports rights holders are also said to benefit from lower-cost access to new buyers and audiences