This year marks the tenth year of Content Everywhere as the heart of IBC’s coverage of the ever-expanding OTT scene. Over the past decade, Content Everywhere has experienced continuous growth as online distribution has grown to supplement and complement traditional linear broadcasting.
Nearly 150 companies - ranging from some of the biggest names in tech and media to innovative start-ups - will be exhibiting in Content Everywhere. Amazon Web Services, Comcast Technology Solutions, Amagi, LTN Global, SEI Robotics and Zixi occupy the biggest stands in Hall 5. Some 40 companies large and small from across the world are making their debuts at IBC as part of the Content Everywhere community.
A unique feature of this part of the show is the Content Everywhere stage programme. This ever-popular free-to-attend schedule of panel discussions and product demonstrations has been devised to help IBC visitors explore different aspects of the delivery and consumption of content over the internet. In response to growing demand, this year the programme extends over two show-floor stages in Hall 5.
Stage 1 (stand 5.A28), sponsored by LTN, will host a panel each day at 12:45 bringing together expertise and insights from across the content everywhere value chain to help visitors, on whichever day they are attending IBC, to learn more about key considerations when planning the introduction of online distribution. The series will start with ‘Planning the Transition from linear to IP distribution’ on Friday.
From Friday to Sunday at 13:30, Stage 2 (stand 5.H75), will host a series of panels looking at monetisation techniques and technologies - including FAST. ‘On the money: how to choose a monetisation model’ will be the first of these panels on Friday.
Topics such as sustainability, churn management and customer retention will be recurring themes throughout the programme with each of these subjects also being addressed in dedicated panels. The sustainability panel will be on Stage 1 on Sunday at 10:45 while a panel looking at churn management and retention in an era of increasingly mixed monetisation models will be on Stage 1 on Sunday at 15:30.
Stage 1 will also host panels on the technical challenges of live streaming (Friday 15:30), success factors for sports streaming (Saturday, 10:45), new streaming use cases that have been facilitated by low latency (Saturday 15:30), and lessons for launching new TV experiences at a time of device and business model fragmentation (Monday 10:45). The Stage 1 programme will finish with a panel on OTT lessons from different markets and regions on Monday at 12:45.
As well as the series of sessions on monetisation panels, Tencent Cloud International, who are making their IBC debut and sponsoring Stage 2, will lead a discussion on how cloud computing is driving growth in the media and entertainment sector and what Europe can learn from its experience in APAC (Friday 16:00). Other Stage 2 panels will consider how developments in consumer electronics impinge on video services (Saturday 11:15), the opportunities and challenges of combining multiple data sets (Saturday 16:00), sports streaming case studies (Sunday 11:15) and the opportunities and limitations of AI (Sunday 16:00).
In between the panels, a cross-section of Content Everywhere exhibitors will present short demonstrations of new technologies, products and services. Wherever possible, demo sessions will be scheduled close to panels on related topics to help visitors make the most of their time at IBC by identifying those parts of the programme that are most relevant to their interests.
Exhibitors delivering demos include Touchstream, Mux, CD Networks, V-Nova, Deltatre, Comcast, MistServer, Ant Media, Accedo, SEI Robotics, Unified Streaming, Intertrust, Veset, Quickplay, Igalia, Radix, Looper Insights, castLabs, Tencent Cloud, NativeWaves, MediaHub, LTN, Spideo, Tet, AI Media and Intive.
The full schedule for the Content Everywhere Content Programme – which is still being added to - can be found on the IBC website and will be available on the IBC App during the show.