Few advancements could cause both the excitement and fear AI elicits - according to some, it’s the solution to humanity’s problems. Others will tell you it’s the beginning of the end of civilisation as we know it. Andrew Williams investigates.
At IBC2023, a Google DeepMind talk covered the state of AI today, and what artificial intelligence could bring to society in the future.
DeepMind is the AI arm of Google and was established in 2010. It recently announced Gemini, the next generation of Google artificial intelligence. However, the talk at IBC2023 by Dex Hunter-Torricke, DeepMind Head of Global Communications and Marketing, took a step back from the tech specifics, to look at how it is affecting, and will affect the way we live and work...
You are not signed in
Only registered users can read the rest of this article.
SXSW London: Engagement, futurism and AI collide in East London
The inaugural South by Southwest London 2025 saw Shoreditch taken over by the US-founded creative festival brand, serving up a blend of business, tech and culture to an international audience, with delegates attending from 56 countries.

Hollywood is over: Time for creators to take charge
Film and TV professionals, studio executives and kit manufacturers are urged to open up to the creator economy or face ruin.

IBC Accelerators: AI Assistance Agents in Live Production
The IBC Accelerator project envisions AI-driven production assistants that seamlessly integrate into control room workflows, enhancing live production with intelligent automation.

The Bends: Hollywood studios unite to fast-track Veo 3 education
Google’s generative filmmaking tool Veo 3 sparks Hollywood exploration but creative ownership remains in flux.

Point of ingest: Reshaping media capture and pre‐edit workflows
While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.