Agentic AI is a central theme for Amazon Web Services (AWS) at IBC this year as partners hosted on its stand focus on how autonomous AI systems can achieve specific goals.
According to Stephanie Lone, Global Leader of the Solutions Architecture, Media, Entertainment, Games and Sports Industry Business Unit at AWS, “a third of our demos are agentic AI-driven”.
She added that there are up to 45 demos and 57 partner solutions on the Hall 5 stand, showcasing capabilities like Amazon Bedrock AgentCore, Amazon Q, and Kiro to support M&E use cases.
The demos are split into three pillars around creating content, connecting workflows, and captivating audiences, or fan engagement. “And we have agentic AI demos in each of these to help with those stories,” Lone added.
Other key themes for AWS this year include cloud workflow and digital sovereignty. The latter topic is certainly top of mind in Europe as enterprises seek greater control over their data and digital infrastructure in a fraught geopolitical environment.
Notably, the AWS stand features the heavily trailered AWS European Sovereign Cloud that is anticipated to launch at the end of 2025. The service will be entirely located within the European Union and physically and logically separate from other AWS Regions.
Stand Number: 5.C90
Company: AWS
Remotly debuts remote desktop solutions
Remote desktop provider Remotly is back at IBC for the second time, with a renewed focus on ultra-low latency streaming in 4K HDR at 120Hz with 4:4:4 colour accuracy.
Satlink’s IP stream modulator enters the stream scene
At IBC2026, Satlink will present its IP stream modulator, the ST-7406, and its ability to convert IP inputs into DVB-T, DVB-C, and ISDB-T RF signals.
Cinegy to showcase playout automation at IBC2026
The Cinegy Air playout server and broadcast automation system will be shown at IBC with a focus on running its core back-end functionality in a Docker environment on Linux.
Sprolink reveals its all-in-one NDI live production unit
Sprolink’s new MC-NDI video switcher is a fully integrated network device interface (NDI) live production unit with instant replay.
Neodata Group’s video archive AI updates accessibility capabilities
Video Intelligence, Neodata Group’s AI platform for video archives, will be on show at IBC with automated audio description among its accessibility capabilities.
