Synamedia is unveiling its Quortex Switch multi-CDN platform at IBC2025, as well as announcing a new partnership with Orange.
The partnership will showcase how international content providers can adopt a flexible, scalable, multi-CDN strategy. This will allow them to integrate several CDN providers, enabling providers to expand their coverage and reach new markets.
By integrating Orange’s CDN with Synamedia’s Quortex Switch, customers benefit from broader reach, especially in the Middle East and Africa region, where Orange has an extensive footprint.
Quortex Switch’s API-based integration and advanced configuration capabilities offer flexibility, enabling customers to expand distribution without altering existing infrastructure or disrupting current CDN partnerships.
Ed Allfrey, General Manager of Video Network, Synamedia, commented: “Quortex Switch allows content providers and ISPs to direct their traffic across multiple CDNs based on cost, commit and quality. In the past, this has been a very difficult process that normally results from failure. Now we can look at what’s going on and steer traffic based on the quality and capacity of the network. Orange now has another string to its bow with seamless CDN switching.”
Stand Number: 1.B49
Company: Synamedia
.jpg)
One view to sync them all
A multiservice AV sync tool on show from Bridge Technologies offers sample-level accurate synchronisation assessment within the VB440 production probe.
.jpg)
Statmux boosts multi-stream encoding
Spin Digital is previewing the latest features and improvements to its HEVC and VVC encoders At IBC, for VoD, Live and Ultra-low-latency applications, including new functionality for its Spin Enc Live encoder.
.jpg)
Turn up the volumetric
Volumetric capture is “a new form of photography” that records reality in a way that makes it ideal for all of today’s deliverables, from interactive headset to cinema screens, according to Neirin Jones, Director and DP, Prism AI.
 SR (1).jpg)
Adobe Premieres Generative Media Tool for Creators
Premiere’s Generative Media Tool launched at IBC with its first two publicly available features, Generate Video and Generate Sound Effects, and with Generate Music and Generate Soundscape in beta.
.jpg)
Streaming gets smarter on revenue, Evergent demonstrates
AI is moving from experimentation into products “actually being experienced by customers” according to Evergent, with streaming platforms moving beyond one-size-fits-all subscriptions.
