Vizrt XR (Extended Reality) has been launched to give in-studio and outdoor broadcasters enhanced creative potential in visual storytelling capabilities and sports analysis, including virtual, augmented, mixed and extended reality graphics and video wall control.


Vizrt: XR allows broadcasters to unleash their creative potential

News stories and sports are complex and fast-paced, and in order to capture an audience with decreasing attention spans, they need to be visualised in an engaging and informative way. Vizrt XR provides a range of capabilities allowing broadcasters to extend the visualisation of their stories to tell them better. Video or virtual studio walls and floors as well as the pitch and stands within sports arenas or any other outdoor environment become blank canvasses allowing for interaction between presenters and graphics objects on scales ranging from finely detailed to gargantuan.

Daniel Nergard, president of Vizrt, said: “To compete in the modern media marketplace, you need to engage the audience with spectacular visuals. By any measurement, Vizrt XR contains the most powerful visual storytelling tools ever designed, setting the storyteller free from the boundaries of the physical world. We’re making it easier to run immersive, extended reality shows so storytellers can unleash their boundless creativity with speed, efficiency and high quality to delight fans and viewers alike.”

Vizrt XR is one of five software Solution Suites made available exclusively through Flexible Access, allowing users to adapt and scale their production software up and down to meet rapidly changing production needs.

Elements that scale to meet customer needs within Vizrt XR include Vizrt XR Set, which can be used for a wide variety of indoor and outdoor productions. Augmented reality, virtual set and video wall tools work within one workflow, making it easy to enhance the viewing experience. The studio or any other location can be reset from one show to the next in a matter of minutes, significantly lowering costs and speeding up production to generate more content and value for broadcasters.

Vizrt XR Venue, meanwhile, offers on-field AR. State-of-the-art camera tracking and AI keying technology are said to guarantee hyper-real, precise graphics and enhance the game – enabling broadcasters to improve sports coverage with minimal efforts. The image-based technology benefits from lean set-ups and a fully downstream production workflow without affecting the production – saving costs and resources at the same time.

In addition, Vizrt XR Playbook offers sophisticated and precise break down of a match so the fan can understand exactly how and when a match was decided. Virtual views, 3D camera flights and countless analysis tools let the presenter break down the match interactively in the studio, delivering insights on a touchscreen or even virtually inserted right in the action on the pitch.