Veritone has extended its agreement with Audacy, a scaled, multi-platform audio content and entertainment company and the number one creator of original, premium audio in the US.
Formerly known as Entercom, Audacy was one of the earliest adopters of Veritone Discovery, an AI-powered content search and analysis application that enables Audacy to ingest, index, organise and analyse its unstructured media to provide in-depth analytics visibility into its content performance and meet the demands of brands, advertisers and other stakeholders. With Veritone Discovery, Audacy is also able to rapidly visualise and correlate advertising efficacy for over 230 stations in 47 markets nationwide.
“Veritone’s AI solutions have deepened our analytic capabilities and what we’re able to offer our clients and partners,” said Bob Phillips, chief revenue officer at Audacy. “We look forward to continuing our relationship with Veritone, as together we continue to unlock the power of audio.”
The agreement will also allow Audacy to leverage the recent updates to Veritone Discovery. These include new Earned Media monitoring features, expanded audience data analytics, updated reporting customisation features with AI engines that will continue to learn and scale to drive Audacy’s next period of growth as an organisation.
“Audacy is an innovative, leading media conglomerate that is truly on the cutting edge of the industry,” said Drew Hilles, senior vice president at Veritone. “We are currently processing over two million hours of Audacy content annually, and we are honoured to extend our long-standing relationship with Audacy to help drive the next phase of their growth with our AI solutions.”