Private equity firm Sofindev has been brought on board at Mediagenix to further implement the company’s strategy of global growth in the field of content supply chain management solutions. Sofindev will join majority shareholder Deparco as a new partner.

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Mediagenix: Fabrice Maquignon and Dirk Debraekeleer, Mediagenix

Dirk Debraekeleer and Fabrice Maquignon, respectively chairman of the Board and CEO of Mediagenix, said: ”By partnering with Sofindev, Mediagenix takes an investor on board with the knowledge needed to help us make the right strategic choices and attain business maturity on a global scale. In the fast-changing global media industry our customers need to strengthen their entire content supply chain management to meet the demand from more targeted audiences, the shifts in revenue models and the added complexity of their operations. Our platform WHATS’ON delivers a closed loop content supply chain orchestration which drives automation of their back office and major efficiencies from acquisition, rights management, planning and multi-channel scheduling to publication and smart analytics. Our international customer portfolio includes BBC, DAZN, Disney+, ViacomCBS and recently France Télévisions, to name but a few. This proves that Mediagenix can deliver for all segments of the Industry around the world. We are pleased to welcome Sofindev on board to help us take our solutions and services to the next level of strategic content supply chain optimisation.”

Eric Van Droogenbroeck and Carlo Daelemans, partners Sofindev, said: ”Mediagenix is a global player in the field of broadcast management software, which manages the business of multi-platform TV for over 100 of the world’s top TV and media companies. We are excited to team up with Deparco in order to support the company and its management team as they continue to consolidate their leading position in helping media companies monetise their assets.”

Bruno Denys and Wouter Wouters, respectively CEO and investment manager at Deparco, commented: “We’re convinced that combining the financial expertise and the investment management practices of Sofindev with the hands-on and entrepreneurial approach of Deparco shall be a great fit for Mediagenix. Sofindev’s tailor-made and human approach to value creation make them the ideal partner to help ensure sustainable success without watering down the unique Mediagenix company culture.”