Time USA has chosen Primestream systems to provide a comprehensive, integrated media asset management and workflow management infrastructure for its Bryant Park video production facility in New York City.


Primestream: The Xchange MAM system working with Adobe’s Premiere Pro

Primestream’s Workflow Suite and Xchange MAM system form the basis of an integrated, unified platform that enables Time to manage critical content through ingest, live production, post and distribution.

A MAM specialist systems integrator, Chesapeake Systems, carried out the installation and devised customised workflows for the deployment, and supplied the Primestream systems as part of the production company’s relocation to the new facility after a recent acquisition.

“In recent years, Time has been producing more and more video content to complement its renowned written news reporting and features. As such, Time has needed a more effective means of managing its ever-growing volume of digital video assets,” said Peter Price, director of solutions architecture, Chesapeake Systems.

With the move to the new studio, he maintained that “Primestream offered the best all-in-one solution to meet Time’s requirements”.

The combination of Primestream Xchange and Workflow Suite delivers comprehensive capabilities for both live video recording/ingest and post-production asset management. Integrations with third-party transcode and archive technologies, including Amazon Web Services, Adobe Premiere, Telestream Vantage and Quantum FlexTier storage, give Time’s teams a unified and user-friendly platform for managing video assets through every stage of production, post and distribution. The ability to download low-res proxy versions of assets enables editors to work from remote locations.

The Primestream setup also met another key requirement for Time – automatic generation of transcriptions from video content. Through integrations with AI engines, Xchange creates an automated transcription workflow that replaces the time-consuming and inefficient process of sending content out to external transcription services. By taking full control of the transcription process, Time’s teams are able to realise significant cost savings and shorter turnaround times for content delivery.

“With the integrated Primestream solution, we were able to tick off Time’s technical requirements and help them modernise their end-to-end production operation,” said Namdev Lisman, executive VP, Primestream. “At the same time, Time now has a roadmap for evolving its workflows into the future, based on scalable technology that will grow as they do.”