All marketing articles
How to Get Smart with Your Data by Understanding Metrics That Matter
How do you avoid endless days spent analysing data and trolling through dashboards packed with numbers that don’t seem relevant to your business? Well, the key question you need to ask yourself is what makes a metric matter.
Whitepaper: Successfully marketing and selling to broadcast service providers
This whitepaper presents results from a study into how broadcast service providers identify and purchase from technology vendors.
The power of marketing
Don’t believe all you hear but trust what you see, says Pavel Potuzak, CEO, Aveco