MediaKind has announced that its advertising and content distribution rights portfolio, Prisma, has been reconfigured with a new flexible, modular feature set.  

MediaKind-1-MB-Pic-Stuart Boorn headshot

Boorn: “MVPDs must look for new methods of monetisation through targeted advertising” 

Introducing Prisma Core and Prisma Edge, the company claims the new modular products deliver tailored and full standards-based capabilities in support of advertising and alternate content insertion/replacement use cases across broadcast and IP networks. 

The products provide highly specialised content distribution rights definition and enforcement and targeted advertising capabilities, including Dynamic Ad Insertion (DAI), localised content, content blackouts and security against piracy.  

Prisma can be deployed as a solution in the cloud, as an appliance, or as components integrated into the Aquila portfolio. Prisma Core helps to bridge the gap between content providers and service providers by delivering advanced scheduling control and enabling rules enforcement for traditional broadcast, as well as OTT-based delivery. Prisma Edge enables content providers and video service providers to deliver engaging viewing experiences, monetize their advertising inventory and simultaneously meet contractual and legal obligations, claims MediaKind. 

Stuart Boorn, vice president, Product Management, MediaKind, said: “As today’s consumers embrace OTT video services, operators and multichannel video programming distributors (MVPDs) must look for new methods of monetisation through targeted advertising. This requires the delivery of fully personalised and relevant services which fully comply with distribution rights and local regulations.” 

Enhancements to MediaKind’s Prisma products include playlist management for linear ad replacement; added support for SCTE-18 policy ingest formats in support of Emergency Alert System (EAS) US regulatory compliance; new content placement management; improved ad routing policies; and new viewing enablement via in-manifest tracking URLs for HLS. 

Boorn added: “Through the modular capabilities of our Prisma portfolio, we are providing new functionalities to enable our customers to pick and choose the elements and capabilities they need to distribute substitute content and targeted advertising across all networks. Our advertising and alternate content offerings allow our customers to deploy services that match the requirements of their existing infrastructure, with the tools to fully monetise their content through deeper knowledge and understanding of their audiences’ demands.”