AWS has announced the availability of AWS Media Intelligence (AWS MI) solutions, a combination of services that empower users to integrate AI into media content workflows.


AWS: MI is backed by a number of AWS Partners

AWS MI is said to enable users to analyse media, improve content engagement rates, reduce operational costs and increase the lifetime value of media content either via turnkey solutions from participating AWS Partners or using AWS Solutions to enable rapid prototyping.

AWS MI solutions are powered by AWS AI services such as Amazon Rekognition for image and video analysis, Amazon Transcribe for audio transcription, Amazon Comprehend for natural language comprehension, and Amazon Translate for language translation.

As a result, AWS MI can process and analyse media assets to automatically generate metadata from images, video, and audio content for downstream workloads at scale. Together, these solutions support AWS MI’s four primary use cases: search and discovery; captioning and localisation; compliance and brand safety; and content monetisation.

Search and discovery use cases utilise AWS image and speech recognition capabilities to perform automatic metadata tagging on media assets and object identification such as logos and characters to create searchable indexes. AWS Partners CLIPr, Dalet, EditShare, Empress Media Asset Management, Evertz, GrayMeta, IMT, Keycore, Quantiphi, PromoMii, SDVI, Starchive, Synchronized, and TrackIt all offer off-the-shelf solutions built on top of AWS AI/ML technology to meet highly specific customer needs.

Subtitling and localisation use cases increase user engagement and reach by using AWS speech recognition and machine translation services to produce subtitles in the languages that cater to a diverse audience. CaptionHub and EEG are AWS Partners that combine their own expertise with AWS AI/ML capabilities to offer rich subtitling and localisation solutions.

With fully managed image, video or speech analysis APIs, compliance and brand safety capabilities make it easy to detect inappropriate, unwanted, or offensive content to increase brand safety and comply with content standards or regional regulations. AWS Partners offering compliance and brand safety solutions include Dalet, EditShare, GrayMeta, Quantiphi and SDVI.

Lastly, users can boost ROI with the latest content monetisation solutions that are contextual and effective. According to AWS, this is an area in which ML drives innovation that aims to deliver the right ads at the right time to the right consumer based on context. Contextual advertising increases advertisers’ return on investment while minimising disruption to viewers. With content monetisation solutions, users can generate rich metadata from audio and visual assets that allows them to optimise ad insertion placement and automatically identify sponsorship opportunities. AWS Partners in this area are Infinitive, Quantiphi, TrackIt, and TripleLift.

Swami Sivasubramanian, VP of Amazon Machine Learning at AWS said: “The volume of media content that our customers are creating and managing is growing exponentially. Customers can dramatically reduce the time and cost requirements to produce, distribute and monetise media content at scale with AWS Media Intelligence and its underlying AI services. We are excited to announce these solutions backed by a strong group of AWS Technology and Consulting Partners. They are committed to delivering turnkey solutions that enable our customers to easily achieve the benefits of ML transformation while removing the heavy lifting needed to integrate ML capabilities into their existing media content workflows.”