Apple TV+ has become the latest streaming service to raise its the subscription price.
In the US market, the price of Apple TV+ has been increased from $6.99 to $9.99. The annual price is increasing from $69 to $99 per year.
The price rise follows a similar increase in October 2022, when the price of Apple TV+ for new and existing subscribers grew from $4.99 to $6.99 per month. The streamer first launched in November 2019 at $4.99 a month.
“Since launching four years ago, Apple TV+ has made history for streaming services by crossing major milestones in a short span of time, thanks to its extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment,” the company said in a statement.
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Apple TV+’s original titles include Ted Lasso, The Morning Show, Lessons in Chemistry, For All Mankind, Severance and Mythic Quest.
Apple is also raising prices of the Apple Arcade games package from $4.99 to $6.99 a month and Apple News+ from $9.99 to $12.99 per month in the US — the first time it has raised fees for those services.
Netflix and Disney have also announced price rises recently as they look to boost revenues amid intense competition.
Netflix increased subscription prices for some streaming plans in the United States, Britain and France when it reported results last week.
Disney said in August it would raise the price of the ad-free tier of the Disney+ service to $13.99.
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