Broadcasting and cable giant Comcast is launching Now, its UK streaming and broadband brand, into the US market.
Comcast, the parent company of NBC Universal and US internet provider Xfinity, said that Now would offer quality, low-cost Internet, mobile and streaming TV products that consumers can purchase month-to-month, whenever they want.
Now Internet customers can choose between two prepaid options, each tier includes unlimited data and an Xfinity gateway, with the Now WiFi Pass giving customers unlimited access to more than 23 million Xfinity WiFi hotspots.
The streaming platform offer for Xfinity Internet customers includes live and on-demand programming from 40+ networks, more than two dozen integrated FAST channels, and Peacock Premium.
“Consumers have told us they want low-cost, easy-to-use connectivity and entertainment options that deliver the same reliability and consistency of our leading Xfinity services,” said Dave Watson, President and CEO of Connectivity and Platforms, Comcast. “With Now, we’ve developed a new product construct from the ground up to be simple and easy for anybody who wants Internet, mobile or TV on their own terms without sacrificing quality.”
Initial customer trials for Now Internet and Mobile have already begun in Hartford – New Haven, Houston, and Miami, with a full-scale national launch across all Comcast service areas expected in the coming weeks. Now TV and WiFi Pass were launched this week.
You are not signed in
Only registered users can comment on this article.
World Skills Café returns to IBC
The Media Talent Manifesto’s World Skills Café will return at IBC2026, with a keynote from Evan Shapiro and a new workforce report from IAMT.
EBU and AIL form intercontinental news-sharing agreement
The EBU and the non-profit Alianza Informativa Latinoamericana (AIL) have formed a historic content-sharing agreement to support news collaboration between Europe, Latin America, and the Caribbean.
Canal+ and Disney+ take UEFA football rights in key European markets
Canal+ has acquired the rights to the UEFA Men’s Club Competition in several key European markets for four seasons from 2027/2028 to 2030/2031, while Disney+ has struck a deal for UEFA Champions League matches in Sweden for the first time.
Netflix launches Clips vertical video feed
Netflix is revamping its mobile app, introducing a vertical video feed called Clips intended to help users discover new content.
UK screen industry must invest more in mid-level professionals, ScreenSkills reports
The UK screen sector needs to invest in mid-level specialists to stay competitive, according to a ScreenSkills report published this week.



