The sports streaming service set to be launched by Walt Disney’s ESPN, Warner Bros Discovery and Fox Corp is to be called Venu Sports.
Pete Distad, CEO of the Venu Sports streaming service, unveiled the brand identity for the platform this week, saying it is on track to launch this autumn in the US.
Venu Sports will bring together the companies’ portfolios of sports networks and certain direct-to-consumer services in a single streaming sports service.
The platform was first announced in February and will give fans access to sports networks including ESPN, ABC, Fox, TNT as well as ESPN+. It will carry events such as NFL, NBA, US Open, Formula 1 and FIFA World Cup.
“We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports fans outside of the traditional pay TV eco-system can experience an incredible collection of live sports, all in one place,” Distad said.
He added: “As preparations for the platform continue to accelerate, we are singularly focused on delivering a best-in-class product for our target audience, built from the ground up using the latest technologies to engage and entertain discerning sports fans wanting one-stop access to live games.”
The formation and launch of the new service are subject to regulatory approval and the finalisation of definitive agreements amongst the parties.
Venu Sports will be made available directly to consumers via a new app. Subscribers would also have the ability to bundle the product, including with Disney+, Hulu or Max.
You are not signed in
Only registered users can comment on this article.
Canal+ appoints Chief Data and AI Officer
Anne Laure Tingry has been appointed Chief Data and AI Officer of French pay-TV group Canal+.
Bangkok to host first-ever Eurovision Song Contest Asia in 2026
The Eurovision Song Contest is to launch its first-ever Asia edition, with Bangkok selected as the Host City for its inaugural edition.
Broadcasters call for programmable 5G connectivity
A collection of broadcasters and technology suppliers has called on mobile operators to enable standardised, interoperable, quality on-demand (QoD) network application programming interfaces (APIs) for live 5G broadcasts.
Jonathan Newman becomes UKTV’s Chief Commercial Officer
UKTV has formally appointed Jonathan Newman as Chief Commercial Officer, and David Swetman as Director of Content Partnerships and Sales for the UK and Ireland at UKTV and BBC Studios.
Netflix raises prices as content spending increases
Netflix has raised its prices for customers in the United States, with all subscription tiers rising by at least $1.
