Freely, the new streaming service backed by UK public service broadcasters, has struck partnership deals with four more smart TV brands.

Everyone TV, the PSB-backed organisation behind Freely, has confirmed deals with Toshiba, Sharp, Panasonic and Metz to offer the new streaming service.

5. Freely streaming service strikes four more smart TV partnerships

Freely has struck partnerships with four more smart TV brands

The addition of the four new brands means Freely has confirmed six smart TV partners in total.

Freely, which launched on Hisense smart TVs in April and on Bush smart TVs last month, is the new streaming service backed by the BBC, ITV, Channel 4 and Channel 5.

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For the first time, audiences can stream a range of live TV channels alongside on-demand content in one place for free via their smart TVs, with Freely removing the need for a dish or aerial. It allows viewers to switch seamlessly between live and on-demand content.

Deep Halder, Chief Commercial Officer at Everyone TV, said: “We’re delighted to be announcing increased availability of Freely with four new smart TV partners due to launch later this year. A joint venture between Britain’s leading broadcasters, Freely is built on collaboration and it is encouraging to see more of the industry coming together to contribute to the success of Freely, working together to secure the future of free TV.”

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