VAST Data will host the first of IBC’s extended SHOWCASE sessions with an in-depth look at the storage solutions for today’s demanding applications.

According to VAST Data, most media organisations have followed what they were sure was a best-in-class model for storage building silos of storage with separate, dedicated storage systems for each operation from editing to playback. These silos of storage in turn required complex MAM workflows to move data from one stage to another.

Vast data speaker Howard Marks headshot-Photo-2014

VAST Data: Howard Marks

During the Simplifying Media Workloads with Universal Storage session, which takes place at 14:00 (BST) on Thursday 8 October, Michael Kaplan, director, Global Business Development, Media & Entertainment, NVIDIA and Howard Marks, VAST Data technologist extraordinary and plenipotentiary, will examine how Universal Storage delivers the all-flash performance, and capacity that today’s 4K and 8K projects demand, at a cost that makes it attractive not just for your most demanding applications but for your archives as well, all with the simplicity of standard NAS protocols.

For more information and to register visit