The UK’s ITV and Pact have announced a new terms of trade deal designed for the streaming era.

Under the new terms, producers continue to own the underlying IP to their ideas, while benefiting from a more favourable net position, streamlined processes and enhanced tariffs - particularly for independent producers new to ITV.

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ITV and Pact have announced new terms for a trade deal desgined for the streaming era

The new terms will also help maximise exposure for producers’ programmes by giving ITV the flexibility to improve the availability and discoverability of programmes across ITV1 and ITVX, including premiering on ITVX without the need to negotiate rights separately, show by show.

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Pact said that the new terms recognise that the old world of primary linear rights and secondary on demand rights no longer meets audience needs, and that ITV will now have a more flexible, platform-agnostic rights framework to help supercharge its streaming strategy, with the needs of the viewer at its heart.

The new deal will allow ITV to enhance ITVX with flexible windowing, improved series stacking and increased box set availability - delivering all previous series of a title on ITVX and allowing viewers to catch up from the beginning in its entirety before a new series starts. The new terms apply to programmes with an intended transmission on ITV1.

ITV negotiations were led by Jonathan Vandermeer, Director of Rights Strategy in conjunction with Tom Graham, Director of Legal & Business Affairs, Content, Rights & Marketing and Emma Smithies, Head of Legal & Business Affairs.

Kevin Lygo, Managing Director, Media & Entertainment ITV said: “At ITV viewers are at the heart of everything we do and so we are delighted to have reached a new agreement with Pact. The new deal will help supercharge ITVX, ensuring that audiences can watch more of the brilliant British content they love, whenever and wherever they want. It will also ensure that ITV continues to play its crucial role as a public service broadcaster supporting the UK’s thriving independent production community.”

Pact’s Director of Legal and Business Affairs, Max Rumney, said: “The new deal with ITV shows that the terms of trade are still effective for both broadcasters and indies 20 years on from their introduction in 2003. This agreement contains enhanced tariffs and allows indies to benefit from an enhanced share of international revenue at the same time as helping ITV to support their public service remit, providing audiences with quality British content.”

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