Eastern and Central European sports platform Setanta Sports has struck an exclusive partnership with Netflix across 13 countries.
The partnership sees the launch of a new joint bundle called Fan Pack that allows viewers to subscribe to Setanta Sports and Netflix for a single fee and have access to content from both services.
With a single package, viewers can now watch Formula 1 on Setanta Sports while learning more about the sport with Netflix docuseries Formula 1: Drive to Survive.
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“We are thrilled to be partnering with Netflix to create an exclusive blend of sports and entertainment. Netflix’s global recognition and iconic film and series play a pivotal role in enhancing our market presence, while our Fan Pack offers a one-of-a-kind fusion of top-tier sports and Netflix’s beloved content. This partnership marks a significant milestone in redefining entertainment and ensuring that everyone finds what they need in a single package,” said Tamar Badashvili, Deputy CEO at Setanta Sports.
“We always strive to make it even easier for people to sign up and enjoy Netflix shows and films on their TV, their mobile phone, tablet or computer – at home or on the go. It’s very exciting that with this special partnership, in several countries at once, we are making Netflix even more accessible to a vast range of viewers interested in the best of sports and entertainment,” said Maja Porczyńska, Director of Business Development in Central & Eastern Europe at Netflix.
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