The UK’s Rugby League has unveiled its new global, direct-to-consumer streaming service, SuperLeague+.

The platform has been created as part of sports production specialist IMG’s long-term strategic partnership with Rugby League Commercial (RLC). It is powered by IMG sister company Endeavor Streaming.

3. Rugby League

Rugby League launches SuperLeague+

SuperLeague+ will stream all 167 matches from the 2024 Betfred Super League competition live internationally, starting on Thursday 15 February with the season opener.

In the UK and Republic of Ireland, domestic fans will be able to watch 106 Betfred Super League games live on the service, with the remaining 61 games to be made available delayed and on-demand.

Live coverage in the UK will kick off on Friday 16 February when reigning World Club Champions St Helens take on newly promoted London Broncos, and 2023 Betfred Challenge Cup winners Leigh Leopards play the Huddersfield Giants.

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The service will also feature highlights, archive content, dedicated club sections, and original programming such as Player Features, Super League Stories and the Out of Your League podcast.

Rhodri Jones, Managing Director of RL Commercial, said: “Thanks to the groundbreaking deal agreed with Sky Sports last year, all six matches in each of the 27 weekly rounds of the men’s Super League through the 2024 season – a total of 162 games – will be broadcast on a variety of platforms. Sky Sports will retain exclusive live coverage of two fixtures in each round and our new OTT platform, SuperLeague+, will offer live coverage of the remaining matches.

“This live coverage of more than 100 weekly-round fixtures will be augmented by on-demand, delayed coverage of Sky’s selections for fans in the British Isles. Meanwhile, SuperLeague+ will offer live coverage of all matches in every round for international subscribers.”

Peter Bellamy, Chief Commercial Officer at Endeavor Streaming, said: “For the first time, Betfred Super League fans around the world can watch live coverage of their favourite teams from one destination. With our world-class streaming technology and fan engagement expertise, we’re able to help the sport expand its international reach and connect directly with its global fanbase to drive even deeper engagement.”

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