Ophélie Boucaud
Industry TrendsMeasurement, currencies and walled gardens: how do we solve the video industry’s headache?
Ophélie Boucaud, Principal Analyst - Media & Telecom at Dataxis, provides a European perspective on overcoming the current challenges associated with fragmented viewer and advertising metrics.
Industry TrendsHow to create clearer reporting metrics for ad-supported streaming services
Ophélie Boucaud, Principal Analyst at Dataxis, sheds some light on the quest for more relevant and comparable performance metrics in the ad-supported streaming world, and what needs to happen to create greater transparency.
