A shift to defining audiences based on behavioural characteristics, allied to greater use of programmatic trading, could help boost the TV ad market, Xperi’s Chris Kleinschmidt tells IBC365.
As broadcasters and pay TV service providers fight to match the advertising capabilities of streaming platforms, selling a well-defined audience and enabling advertisers to automate the buying process according to set parameters are growing in importance...
You are not signed in
Only registered users can read the rest of this article.
Volumetric humans: The next frontier of immersive broadcast storytelling
Volumetric humans are moving from experimental captures to live, broadcast-ready assets, reshaping the creative opportunities and practical challenges of immersive storytelling and established production workflows across virtual and hybrid environments.
Spatial computing: “Instead of showing people a story, you’re letting them inhabit it”
Leveraging generative AI, computer vision, and data from real environments, spatial computing has opened the door for cutting-edge systems that blend the physical and digital worlds into a new frontier of human-technology interaction.
NAB preview: Automation, reinvention and politics to steal the show
NAB 2026 looks set to bring a raft of creativity and technological innovation, yet serious political and environmental questions remain.
How vertical video became the new frontline for live sports
Live sports entertainment remains the most powerful driver of real-time engagement in media, but the format through which it’s delivered is rapidly evolving.
From green screen to Unreal worlds: The tech stack driving virtual production
As broadcasters and content creators embrace in-camera VFX and data-driven workflows, a new technology stack is redefining what can be achieved on set and who can afford to achieve it. Framestore’s Connor Ling explores the possibilities of this evolving ecosystem.
