A shift to defining audiences based on behavioural characteristics, allied to greater use of programmatic trading, could help boost the TV ad market, Xperi’s Chris Kleinschmidt tells IBC365.
As broadcasters and pay TV service providers fight to match the advertising capabilities of streaming platforms, selling a well-defined audience and enabling advertisers to automate the buying process according to set parameters are growing in importance...
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From AR-powered sports coverage to immersive theatre and AI-driven fan engagement, broadcasters, organisers, and rights holders are rethinking how live experiences are created and extended beyond the event itself.
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From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
Creator takeover at MPTS: “You’re competing for tiny slices of attention”
Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
