In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
Telstra itself believes it is bucking the trend, even though only 25% of its 24-strong team at IBC were women. As the company concedes, there is still much more it can do, “but this percentage felt higher than many other companies with whom we met” at IBC, it says.
Roland Sars, CEO of Media Distillery, acknowledges the challenge of recruiting women for tech roles, “particularly in our specialist field of AI, which is increasingly important in media and entertainment. We have made progress with recent hires, but recognise we still have a long way to go,” he says...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
ULL-timate goal: How streamers are prioritising ultra-low latency
With audiences expecting instant global information, and broadcasters competing against social platforms that deliver clips within seconds, the race is on to deliver ultra-low latency (ULL) as a competitive edge.
RTS Convention: “The prize for standing still simply isn't an option”
AI was largely sidelined at the annual RTS gathering where the fate of public service media took precedence. Adrian Pennington reports.
Content Everywhere at IBC2026: AI moves from hype to action
Companies from across the Content Everywhere ecosystem highlight what they see as some of the most promising industry developments at IBC2026, while calling out areas where they think the industry has room for improvement.
How virtual sets are changing the shape of podcast production
One podcast session can now feed a much wider content package spanning audio and video. Rob Chandler, Founder, CEO, The Dean Street Podcast Studio, explains how that changing demand shaped the studio he built in central London.
.jpg)
Innovation Awards: Collaboration and open standards triumph
The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges.
 (2).jpg)
.jpg)
.jpg)