: In September, the media and entertainment industry will once again be heading to the RAI Amsterdam for the annual IBC event. For Hall 5 exhibitors, this year is particularly special as it marks the tenth anniversary of Content Everywhere as the heart of IBC’s coverage of the ever-expanding OTT scene.
You are not signed in
Only registered users can read the rest of this article.
MAX-R: Interoperable tools for an immersive future
The MAX-R Pipeline initiative looked to define and demonstrate a complete workflow of tools for making, processing and delivering maximum-quality XR content in real time. James McKeown reports on the project’s evolution and legacy.
Creative Cities Convention: Concern and caution expressed by UK TV over tariff threat
Trump’s tariffs and diversity rollback hijacked the agenda at the Creative Cities Convention where creators were also prominent.
Talking pictures: How agentic AI could reshape the media landscape
Agentic AI promises to increase supply chain efficiencies and improve content personalisation as consumers begin to converse with avatars and their devices.
AI meets moodboards: Adobe debuts next-gen Firefly tools
Adobe has unveiled new capabilities for its Firefly family of generative AI models and also teased an ‘agentic strategy’ that will make for truly intelligent tools.
Blended networks: Adopting a hybrid approach to broadcasting
Once dominated by GEO satellites, live content distribution has entered a new era as broadcasters look to blend connective technologies, bringing both flexibility and resilience. John Maxwell Hobbs reports.
