In the fast-evolving world of live sports broadcasting, latency has become one of the most critical issues. Broadcasters are increasingly looking for innovative solutions that can match or even surpass the performance of traditional broadcast systems.
Proposed by Comcast and supported by champions Comcast, BT Media & Broadcast, AP, and Globo, and participants, Videoclarity, Castlabs, Ateme, AMD and HP, the Scalable Ultra-Low Latency Streaming for Premium Sports project seeks to achieve Twitter-equivalent latency and near-instant playback start using standard HTTP streaming technical stack and infrastructure. The areas explored will be the use of low-latency encoding and segment-based ingest, the latest low-delay extensions to MPEG DASH, and possible uses of MV-HEVC video codec and the QUIC protocol.
The goal of the proof of concept (PoC) is to explore an end-to-end system comprising an encoder, a latency-optimised origin, and a mix of open source and proprietary DASH players. In addition, the innovation would be the achievement of sub-2s glass-to-glass delay with standard adaptive streaming, which will allow premium sports experiences...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Call my agent: Agentic AI begins buying media advertising
AI agents have the potential to automate media transactions at scale, but today’s focus is less about fully autonomous workflows and more on experimentation and efficiencies.
.jpg)
NAB Show New York: The stakes could not be higher
As media, technology, and politics become increasingly intertwined, the stakes extend far beyond the balance sheet.
.jpg)
6G-Holonet: Bringing Star Trek’s comms system to reality
As the 6G-Holonet project sets its sights on live entertainment, cultural heritage sites, and immersive media, Alex Buchan, Chief Technology Officer, DTG, reveals the key technological considerations that have ensured the project’s impact.
.jpg)
ULL-timate goal: How streamers are prioritising ultra-low latency
With audiences expecting instant global information, and broadcasters competing against social platforms that deliver clips within seconds, the race is on to deliver ultra-low latency (ULL) as a competitive edge.
RTS Convention: “The prize for standing still simply isn't an option”
AI was largely sidelined at the annual RTS gathering where the fate of public service media took precedence. Adrian Pennington reports.
