In the fast-evolving world of live sports broadcasting, latency has become one of the most critical issues. Broadcasters are increasingly looking for innovative solutions that can match or even surpass the performance of traditional broadcast systems.
Proposed by Comcast and supported by champions Comcast, BT Media & Broadcast, AP, and Globo, and participants, Videoclarity, Castlabs, Ateme, AMD and HP, the Scalable Ultra-Low Latency Streaming for Premium Sports project seeks to achieve Twitter-equivalent latency and near-instant playback start using standard HTTP streaming technical stack and infrastructure. The areas explored will be the use of low-latency encoding and segment-based ingest, the latest low-delay extensions to MPEG DASH, and possible uses of MV-HEVC video codec and the QUIC protocol.
The goal of the proof of concept (PoC) is to explore an end-to-end system comprising an encoder, a latency-optimised origin, and a mix of open source and proprietary DASH players. In addition, the innovation would be the achievement of sub-2s glass-to-glass delay with standard adaptive streaming, which will allow premium sports experiences...
You are not signed in
Only registered users can read the rest of this article.
Innovation Awards: Collaboration and open standards triumph
The winners of the IBC Innovation Awards were revealed at an event at the Amsterdam RAI, honouring collaborative projects tackling some of the industry's biggest challenges.
IBC2026: What to look out for on Day 4
As the final day of IBC2026 draws near, visitors seize the last opportunity of the year to network, solidify partnerships, and soak up the last of the available innovative learnings across IBC2025’s 14 halls
IBC Technical Papers 2026: Complete list of tech papers
The IBC Technical Papers Programme features original, novel research on solutions to real-world problems faced by the international broadcast and digital media industry.
IBC2026: What to look out for on Day 3
As day three of IBC2026 begins, the expert insights are in full flow, revealing groundbreaking technology demonstrations and discussions across the industry.
The end of MrBeast? Why 100 micro‑influencers are more effective than one mega‑influencer
The number one creator in the world is MrBeast, right? Wrong. It is Blair Imani who tops the 100 Creators on the Planet, according to the Affinity Score unveiled exclusively at IBC.



