While connected TV has brought many benefits of scale and new revenue streams to content owners, the arms race to support an ever-growing variety of platforms, release schedules and refresh cycle frequency is a key challenge. Mark Mayne reports on an expert panel teasing out the answers to the many questions and challenges around the Single Tech Stack.
An expert panel came together recently to discuss the ever-complex question of distribution and the journey towards a single tech stack. The panel, made up from content owners, telcos and broadcasters began by addressing what they feel are the biggest challenges in the space.
Robin Oakley, Distribution Technology Leader, Formerly DAZN led the charge: “The biggest challenge is monetisation. Why is that relevant to distribution? Well, because monetisation [encompasses how] we used to package everything up, and we’ve got a streaming video space or even a linear video experience. Now in the OTT world, you bring in technologies like server side and client side advertising to help try and monetise your audience, fast channels to monetise your audience...
You are not signed in.
Only registered users can view this article.
Esports on the rise despite Olympic debut delay
Esports is on a roll. The global esports market passed the $2bn mark last year and is expected to be worth nearly $11bn by 2032. Tournament prize money is rising and audiences on channels like Twitch are expected to top 640 million worldwide in 2025. IBC365 takes a closer look at the events shaking up the esports landscape.
Content Credentials: Initiative breaks through but can it achieve industrial scale?
The C2PA-created open standard has reached a significant level of support and adoption, but there remains work to do before it fully delivers. Adrian Pennington reports.
ProAV: Broadcast convergence will help fuel the next five years of growth
Forecasts from AVIXA offer strong growth predictions for the proAV industry until the end of the decade. David Davies finds out what’s driving the expansion, and what it tells about the ongoing convergence between broadcast and AV.
Balancing act: Insight from UK's leading women-powered M&E businesses
Nexus Studios, Hartswood Films and Filmsat59 are three UK businesses representing media and TV in JP Morgan’s Top 200 Women-Powered Businesses report. IBC365 speaks to this elite group of leaders and finds one key issue holding more women back.
MWC2025: EU must stand alone in network-AI war
Europe’s governments and regulators were hammered by their own telcos and Washington representatives for being anti-competitive as innovation struggled to be heard above the noise.
