While connected TV has brought many benefits of scale and new revenue streams to content owners, the arms race to support an ever-growing variety of platforms, release schedules and refresh cycle frequency is a key challenge. Mark Mayne reports on an expert panel teasing out the answers to the many questions and challenges around the Single Tech Stack.
An expert panel came together recently to discuss the ever-complex question of distribution and the journey towards a single tech stack. The panel, made up from content owners, telcos and broadcasters began by addressing what they feel are the biggest challenges in the space.
Robin Oakley, Distribution Technology Leader, Formerly DAZN led the charge: “The biggest challenge is monetisation. Why is that relevant to distribution? Well, because monetisation [encompasses how] we used to package everything up, and we’ve got a streaming video space or even a linear video experience. Now in the OTT world, you bring in technologies like server side and client side advertising to help try and monetise your audience, fast channels to monetise your audience...
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