AI has made an appearance almost everywhere at this year’s IBC and took centre stage in a session moderated by Tom Bowers from Hypothesis Media with panellists Huma Lodhi, Principal Machine Learning Engineer at Sky; Chris Jackson, Global Head of Digital Data and Analytics at the Olympic Channel; and Hardeep Dhaliwal, Head of Data Products at ITV.
While many broadcasters have just begun looking at adopting AI-powered tools to enhance production and audience engagement, Sky, ITV, and the Olympic Channel have already rolled out AI-enhanced products that they use to streamline content creation, offer personalised experiences, and improve data management. A common thread across their use of AI is the balance between technological innovation and maintaining human oversight, especially in editorial processes.
Sky: personalised sports highlights
Lodhi presented Sky’s AI-driven product “Recap” which automates the creation of personalised sports highlights, allowing users to catch up on events they may have missed or relive key moments. The system uses machine learning, computer vision, and advanced computational methods to analyse live sports footage, generating scene-level metadata. This enables the production of real-time highlights for various sports, from football to tennis. The product’s scalability also allows Sky to cover multiple sports simultaneously, ensuring that viewers can enjoy personalized content regardless of the event they follow...
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